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Sales Force Automation


Find sales force automation software resources in this topic section. Get advice on building a sales force automation strategy and learn how to define a sales strategy. Read about the advantages of sales force automation and get SFA product reviews from industry experts, as well as tips for evaluating SFA software vendors. Read case studies on sales force automation systems. Learn how to build and manage a successful sales force with our Sales Force Automation Learning Guide and get expert advice on hosted SFA. Learn the difference between up-selling and cross-selling with our tips. Find out if SFA software can help shorten the sales cycle and get valuable tips for optimizing SFA technology within your organization.

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I've just returned from Software 2008, held at the Mandalay Bay hotel in Las Vegas. This year, Software 2008 moved away from the bay area and was co-located with Interop, a giant networking hardware convention monstrosity. One of the reporters at...

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Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...

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